Pretty Little Liars actress Shay Mitchell has announced the launch of her new children's skincare brand, rini, in collaboration with her longtime friend Esther Song and partner, actor Matte Babel.

Mitchell commented 'The idea for rini came from real parenting moments, when we realised the products we wanted for our kids simply didn't exist. It's about nurturing their imagination and confidence, while knowing we're choosing products made thoughtfully for their skin'.